▲第四届WCM世界校园大师企业自定义奖项The 4th WCM Corporate-tailored Award
  莫干山山顶青年建筑设计大奖
  Moganshan Mountaintop Young Architectural Design Award
  “莫干山山顶青年建筑设计大奖”，由莫干山管理局（文旅集团）与Young Bird Plan共同制定，2023年度以莫干山山顶核心景区荫山街建筑概念设计为主题，为第四届WCM世界校园大师（全称是“World Campus Masters世界校园大师设计作品优选计划”）特别设立，并作为“莫干山核心景区规划及荫山街概念设计国际竞赛”个人组奖项。
  The Moganshan Mountaintop Young Architectural Design Award,formulated by Moganshan Administration(Cultural and Tourism Group)and Young Brid Plan,is themed with 2023 architectural conceptual design for Yinshan Street on the mountaintop Moganshan Core Scenic Area.It is specially set for the 4th WCM(World Campus Masters Selective Graduation Design Program)and also the award for individuals who participate in the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition.
  该奖项旨在鼓励所有青年设计师以及在校学子们共同加入景区城市更新的议题，探索自然与人文并重的街区建筑概念设计，以细腻的洞察力、前瞻的思考力、多元的想象力、大胆的创新力、专业的设计力，回应竞赛街区命题，优化空间布局功能，提升原有街区风貌，创新建筑风格，打造地标性建筑，融入生态和美学，营造沉浸式体验场景，形成具有旅游吸引力的24小时生活圈。
  The award aims to encourage young designers and students to join the discussion on urban renewal in scenic spots.They will explore concepts for architecture in blocks with nature and culture in juxtaposition.Through meticulous insight,forward-thinking,diverse imagination,bold innovation,and professional design ability,participants will respond to the competition's block-related theme,to optimize spatial layout and functionality,enhance the block's appearance,innovate architectural styles,create landmark buildings,integrate ecology and aesthetics,cultivate immersive experiential scenes,and establish a 24-hour living circle with tourism appeal.
  青年设计师独立的个性与机构设计团队协作的集体性，以各自不同的优势，面对同一设计主题，延展出多重的创意提案。莫干山管理局（文旅集团）为“莫干山核心景区规划及荫山街概念设计国际竞赛”设置个人组奖项，让更多的个体参与景区未来图景的构建，赋能更多的可能性，避免千篇一律的同质现象，体现出对不同客群的关怀、尊重与包容。在以产品思维推动场景的丰富性方面，这是一次以竞赛为媒介的积极探索。
  The independent creativity of young designers and the collaborative nature of institutional design teams bring forth diverse creative proposals when faced with the same design theme.The Moganshan Administration(Cultural and Tourism Group)established the award of individuals for the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition,allowing more individuals to participate in shaping the future vision of the scenic area.This empowers greater possibilities and avoids a monotonous homogeneity,reflecting care,respect,and inclusivity towards different target visitors groups.With this competition as a medium,it is a proactive exploration in enriching scenarios through a product-oriented approach.
  竞赛命题以designverse设计宇宙官网「www.designverse.com.cn」发布为准，点击阅读原文报名参赛
  The competition brief announced on designverse official website(www.designverse.com.cn)prevails.Please register for the competition by clicking"Read more".
  参赛对象：
  1、鼓励优秀设计师积极参与“莫干山核心景区规划及荫山街概念设计国际竞赛”的设计内容“5-荫山街建筑概念设计”，设计师可以个人或组合的形式参与报名，设计师个人组合人数不超过6人，国籍不限，专业不限；
  2、来自全球建筑、室内、景观、规划等相关设计及艺术专业的设计师均可以个人或团队名义参加，提交已完成的设计作品。设计作品需表达与莫干山荫山街建筑相同或相似的设计概念。
  Participants:
  1.Excellent designers are encouraged to actively participate in completing item 5 of the design contents of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition,i.e.Yinshan Street Conceptual Architectural Design.Both individuals and groups are accepted for the participation of designers,with members not exceeding 6 people.There is no limitation on nationality and the major.
  2.It is open to all global designers of any major related to architecture,interiors,landscape,planning,etc.Both individuals and teams can participate in the competition,and submit the completed design works.The design work shall express the same or similar design concept with that of buildings in Yinshan Street,Moganshan.
  点击“阅读原文”报名参赛
  Click Read more to sign up the competition
  参赛方式：
  1、进入“莫干山核心景区规划及荫山街概念设计国际竞赛”主页，注册并报名参加竞赛；
  2、提交您已完成的设计作品；
  3、通过邮件形式申请莫干山山顶青年建筑设计大奖，邮件标题：WCM2023莫干山山顶青年建筑设计大奖申请；邮件内容“创作者简历+报名编号”；申请邮箱：wcm youngbird.com.cn
  Registration Method:
  1.Click the competition page of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition and then register to sign up the competition;
  2.Submit your completed design work;
  3.Apply for this award by email.Email Subject:WCM 2023 Apply for Moganshan Mountaintop Young Architectural Design Award;Email Content:Creator's CV+Registration Code;Email your application to:wcm youngbird.com.cn
  2023莫干山核心景区规划及荫山街概念设计国际竞赛全球发布，
  欢迎机构/个人报名参赛！
  评选方式：
  “莫干山核心景区规划及荫山街概念设计国际竞赛”评审委员会将从所有提交设计作品的选手中挑选3组大奖
  Evaluation:The review committee of the Moganshan Core Scenic Area Planning and Yinshan Street Conceptual Design International Competition will select winners for the Gold Award,Silver Award and Bronze Award respectively from all of the submitted design works.
  个人组总奖金：23万元人民币（含税）
  金奖（1组）：10万元人民币（含税）
  银奖（1组）：8万元人民币（含税）
  铜奖（1组）：5万元人民币（含税）
  Bonus for Individuals:230,000 RMB(tax included)
  Gold Award(1 winner):100,000 RMB(tax included)
  Silver Award(1 winner):80,000 RMB(tax included)
  Bronze Award(1 winner):50,000 RMB(tax included)
  本次竞赛奖金由主办方莫干山管理局（文旅集团）拨付至获奖个人获奖团队负责人账户。获奖个人获奖团队需填写奖金申领表，提供个人团队负责人开户银行、开户名称、开户账号等信息，由个人团队全体人员签字后于指定日期前寄送至竞赛组委会并配合相关指定法务流程，并将申领表电子版发送至指定邮箱moganshan youngbird.com.cn。
  The prize money of this competition will be paid by the organizer,Moganshan Administration(Cultural and Tourism Group),and transferred to the account of the winning individual or the winning team leader.The winning individual or the winning team needs to fill out the prize claim form,provide information such as the individual’s or the team leader’s bank,account name,account number,etc.After being signed by the individual or all of the team members,the form should be sent to the competition organizing committee by the designated date,along with cooperation in the specified legal procedures.And the electronic version of the claim form should be sent to the designated email address:moganshan youngbird.com.cn.
  参赛时间：
  2023年8月30日竞赛公告
  2023年12月4日报名及提交设计方案截止
  2023年12月~2024年1月奖项公布
  Schedule:
  August 30,2023 Competition Announcement
  December 4,2023 Deadline for Registration and Design Proposals Submission
  December 2023-January 2024 Announcement of Winners
  关于莫干山管理局（文旅集团）
  /About Moganshan Administration(Cultural and Tourism Group)
  莫干山管理局（文旅集团）作为浙江省机关事务管理局下属单位，主要肩负着重大政务服务保障和莫干山风景名胜区保护管理与开发工作，聚焦“创新莫干山、活力莫干山、天下莫干山”的定位要求，以体制机制优化、智慧景区建设、丰富旅游业态，加大宣传营销为抓手，做大做强经营主体，努力顺应文旅融合发展的浩荡春风，为诗画江南活力浙江增光添彩。
  Moganshan Administration(Cultural and Tourism Group),a subordinate unit of Zhejiang Provincial Government Offices Administration,primarily shoulders the responsibilities of providing significant governmental services and overseeing the protection,management,and development of the Moganshan Scenic Spots.With focus on the positioning requirements of"Innovate Moganshan,Inject Vitality into Moganshan,and Share Moganshan with the World,"the administration aims to optimize institutional structure and system,construct intelligent scenic spots,and diversify tourist business formats.By making great efforts to enhance publicity and promotion in the market,entities are strengthened in terms of operation and management.The administration strives to seize emerging opportunities from the integration of culture and tourism nowadays,contributing to the vitality of Zhejiang and adding luster and brilliance to this picturesque and poetic Jiangnan region.
  第四届“WCM世界校园大师”2023-2024年度企业自定义奖
  The 4th WCM in 2023-2024 Coporate-tailored Award
  科勒敢创设计未来之星/Kohler Bold Design Rising Star Awards
  第四届“WCM世界校园大师”2023-2024如约而至，
  全球1200+顶尖设计院校9000+著名设计机构携手前行！
  本次优选计划最终解释权归主办方所有。
  The final interpretation right of this optimization plan belongs to the organizer.
  品牌/大事件策划运营中心/YoungBird Brand/Big Event Planning Operation Center
  Young Bird Plan「嫩鸟计划」（2013-2023，十周年）
  Young Bird Plan「嫩鸟计划」竞赛品牌是面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计、平面设计、UI设计、材料创新应用设计等各大设计领域内获得了高度关注，且不断拓宽边界。
  通过为客户定制竞赛的形式提供立体传播和创意解决方案。自创立以来，连续10年推动了大量关注城市空间与日常生活美学的竞赛设计项目与产品实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。
  Young Bird Plan is an international competition platform for global design talents.With three key elements,viz.fabrication,mentor’s guidance and interdisciplinary jury,it is fast becoming a leading voice in global design fields like urban design,architecture design,landscape design,interior design,product design,logo design,fashion design,graphic design,UI design and material innovation application design,etc.
  We provide three dimensional publicity and creative solution through the tailored competitions for clients.For the past ten years since establishment,we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics.Besides,Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates.On the other hand,we make every effort to create opportunities for young designers.Young Bird Plan has great influence in the design industry.
  2019年Young Bird Plan「嫩鸟计划」（www.youngbirdplan.com.cn）网站升级并正式合并入designverse（设计宇宙）网站平台（www.designverse.com.cn）；平台以鼓励青年设计原创和设计思维，与全球设计行业及产业发展进行正向对话为目标，旨在将嫩鸟作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈。
  In 2019,the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform(www.designverse.com.cn).The platform aims to encourage young people to design with originality and in design thinking,and to have positive dialogue with the global design industry and industrial development.In a word,it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.
  迄今为止，已与多个政府开发平台、发展机构以及重要品牌合作，如浙江省丽水市遂昌县、重庆永川区、苏州高新区、德清文旅、招商局蛇口工业区、天津河西区、嘉兴市人民政府、嘉城集团、苏州万科、华鑫置业、西岸集团、品域中国、乐领、香港兴业国际、HAY、Sunbrella、DeCastelli、MATSU玛祖铭立、小罐茶、东鹏、德禄，德国旭勒、嘉兴市规划设计研究院有限公司、胶囊茶语、小库科技、华峰集团等。
  Till now,we have cooperated with several governments,development agencies and international brands,e.g.,Suichang County of Zhejiang Province,Yongchuan District of Chongqing City,Suzhou New District,Deqing County Cultural Tourism Development Group Co.,Ltd.China Merchants Shekou Industrial Zone,Hexi District of Tianjin City,Jiaxing Municipal People’s Government,JIACHENG GROUP,Vanke Group,China Fortune Properties,Westbund,URS China,Leliving,HKR International Limited,HAY,Sunbrella,DeCastelli,MATSU Group,Xiao Guan Tea,Dongpeng Group,raumplus,SCHÜLLER,Jiaxing Planning&Design Research&Institute Co.,Ltd.,Tea Natural,XKool Tech,Huafon Group,etc.
  Intellectual Property Center知识产权中心（2014年起）
  2014年起正式成立，起初作为辅助Young Bird Plan「嫩鸟计划」竞赛的重要服务节点，后续不断完善专业流程及业务范围，在Young Bird Plan十周年之际独立成为YoungBird旗下重要业务板块及服务品牌。
  Intellectual Property Center(since 2014)
  Formally established in 2014,initially serving as an important service node to support competitions held by Young Bird Plan,the Intellectual Property Center continuously improved its professional process and business scope.On the occasion of the tenth anniversary of Young Bird Plan,it became an independent and important business sector and service brand under YoungBird.
  WCM世界校园大师
  WCM世界校园大师”的全称是“World Campus Masters世界校园大师设计作品优选计划”，其中包含「WCM世界校园大师优秀课程作品展」和「WCM世界校园大师课程作品年度优选」两大部分。
  旨在鼓励全球青年设计学子分享并参评在校期间设计作品为宗旨，展现不同地域与文化背景下的当代设计新生力量，同时作为导师组打造课题的展示&交流平台，推进校园的原创和设计思维与全球设计行业及产业发展进行正向的对话，将校园毕设作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈，全年逐月不间断持续发声。
  “WCM世界校园大师”作为设计新秀与全球各行业的对话平台，企业自定义奖项的引入不仅是企业文化及品牌理念的输出渠道，更展现了企业对年轻设计力量的呵护和关注，更为新生设计思潮的前行注入推动力。因此，“WCM世界校园大师”企业自定义奖项是具有设计力和前瞻性的公司对年轻设计师的支持，参赛者可对此持续关注。
  World Campus Masters Selective Graduation Design Program(short for"WCM"),composed by two parts-"World Campus Masters Excellent Course Works Exhibition"and"World Campus Masters Annual Course Works Selection",is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures.It encourages original design thinking in campus to conduct a positive dialogue with global design industry,bringing young talents to the world's influential design platform and the cutting-edge design ecosystem.
  The WCM is a dialogue platform for the rising stars of the design world and all industries in the world.The introduction of corporate-tailored award is not only an output channel of corporate culture and brand concept,but also presents their care and attention to young designers.Moreover,it will inject vitality into the advancement of new generation of design thinking wave.Therefore,the WCM Corporate-tailored Award is a support to young designers from the strong and forward-looking companies.The participants could continue to pay attention to this award.
  有意向设立第四届“WCM世界校园大师”企业自定义奖项的企业可发送邮件至wcm youngbird.com.cn/youngbirds youngbird.com.cn，或添加微信号：youngbirdplan与我们取得联系！

  Companies interested in setting up your own award can contact us through this email:wcm youngbird.com.cn/youngbirds youngbird.com.cn or add the WeChat account:youngbirdplan

https://mp.weixin.qq.com/s/wzQIlBI0DFTXaYUBgUV6uQ